Dear cherished friends of Do or Dye,

It is after much soul searching and thoughtful deliberation that I have decided to close Do or Dye, effective 6/1/2026. Factors beyond my control have expedited this decision, but I have long been contemplating this based on the difficulty of balancing my work and family life and new opportunities that would not be possible if I continue.

Many of you have watched me go from a literal teenager starting out, to having this crazy full family life. With your encouragement and support, I have been able to make a living for nearly 19 years in this business, the last 12 here working for myself at Do or Dye. Through welcoming all four of my children, the pandemic, and life’s ups and downs, the success of this little business has been a credit to the amazing people who patronize it. The beautiful relationships we have built here are some I will forever treasure. It has been such an honor and blessing to be part of some of the happiest occasions in life- first haircuts, weddings, proms, etc. I have laughed, cried, and shared in many precious and personal moments. The trust you have put in me has truly been overwhelming to behold. It has been my pleasure and privilege.

Though it is time for a new chapter, I am fortunate to close the book on Do or Dye as a resounding success. I hope to keep in touch with all of my beloved friends, and wish only beautiful things for you all in the future.

I wish I could have told you each in person. This is all happening faster than I could imagine.

Thank you will never be enough for what you have given me. Please stay in touch.

All my love,

Sheridan